Is 100Percentpure Good for Small Businesses? (2026)

Many reviewers express disappointment with recent formula changes, citing the addition of ingredients like titanium dioxide and iron oxides without proper disclosure. Some customers also report allergic reactions to new ingredients and a decline in the overall quality and effectiveness of the products. For example, one reviewer said, "They have changed the formula by adding many different ingredients including titanium dioxide and all the CI iron oxides. The worst thing is they still claim it’s fruit pigmented makeup."

A significant number of reviewers report negative experiences with customer service, citing slow response times, unhelpful representatives, and difficulty resolving issues. Some customers also claim that the company deletes negative reviews. One reviewer stated, "I called the company, no one answers and you have to leave a message and no one call back. Very poor form. So unprofessional."

Several reviewers complain about long shipping delays, lost packages, and lack of communication regarding order status. Some customers also report issues with expedited shipping not being honored. For instance, a reviewer shared, "I paid for expedited shipping and it has been 7 days since I ordered... Customer service is non existent."

Many reviewers express frustration with frequently out-of-stock products, with some items remaining unavailable for extended periods. This issue prevents customers from consistently purchasing their favorite products. One reviewer said, "They are often out of stock and they claim they restock within several weeks. I’ve been 'waiting' for products to restock for over a year!"

Several reviewers praise the effectiveness of certain 100Percentpure products, particularly highlighting their positive impact on skin health and appearance. However, this sentiment is not universally shared, with some customers reporting a lack of noticeable results. For example, one reviewer said, "My skin has never looked better! I love these products..."

Several reviewers accuse the company of being dishonest about formula changes and hiding negative reviews. This lack of transparency erodes trust in the brand. One reviewer stated, "Buyer beware, they hide or suppress negative reviews on their products. That's a dishonest and deceitful business practice."

Some reviewers appreciate the brand's commitment to eco-friendly packaging, while others express disappointment with the recent switch to plastic packaging, citing concerns about microplastics and a perceived cheapening of the brand. One reviewer noted, "I love these products but the new plastic packaging cheapens the brand and goes against their mission."